Hi, I’m 
Design Philosophy
I believe design should feel quiet and intentional. It’s not about decoration, it’s about clarity, emotion, and purpose. Every color, word, and interaction should serve a reason and make someone’s experience feel effortless.
Aditya
Founder | Designer @ Kala
I like to make things look interesting.
Hi, I’m Aditya Shinde, a designer and founder of Kala. I care about creating things that feel clear, intentional, and human.
and
counting
...
3+ YEARS
I’ve spent the past few years learning how design can shape the way people feel about what they see and use. It’s been a journey of curiosity, patience, and a lot of trial and error, but that’s what makes it meaningful.
3+ YEARS
3Yr
My background spans both print and digital, from visual identity and layout design to building thoughtful web experiences. Over time, I’ve grown to care less about trends and more about purpose, how each detail can make something feel effortless.
It all began at Kalakruti, my family’s print studio, where I worked as a designer and team manager. Those years taught me how ideas turn into visuals and how collaboration shapes creativity. Later, freelancing helped me explore different clients and industries, and eventually led me to create Kala, a space built around everything I’ve learned about design and intention.
How I Work
My process is built on listening and simplifying. I spend time understanding ideas before shaping them. I enjoy collaborating with people who care deeply about what they’re building, and I value structure, patience, and honesty in every project.
Principles I Follow
Clarity over complexity. Meaning over aesthetics. Consistency over noise. These ideas guide how I design, manage, and build. Whether it’s a brand, an interface, or a complete experience.
